Built in 2002,when Xiaomi(buit in 2010)Vivo (bulit in 2009)has not born yet ,Gionee already entered International market as early as 2007.
But why Gionee is the first company get bankrupt?let see what is the inner reason:
Because of rapid changes of phone and phone repair market ,It is time to learn what we should pay great attention from Gionee’s case
1.Market pricing has no advantage
In 2017 average price of IPhone is 4440rmb and Samsung is 2961rmb and main brand of smartphone like Huawei,Vivo,
Oppo is among 2000-2500rmb ,and Gionee is 1864rmb,even higher than Xiaomi Meizu Honor.Really no advantage in price.
2.Gionee market positioning unclear
for marketing ,like Vivo and Oppo ,Gionee also spends lots of money ,but Gionee product positioning occurs strong shaking, chasing hot products but lead to their own fatigue.Apparently It do not has hot products like Vivo and Oppo ,actually ,its unclear position in market make itself like this .No enough sales volume afford big amount marketing cost make it harder and harder
3.Problem with Capital chain
Low sales volume due to the difficulty in obtaining credit,then Gionee start to use all the way they can to gain mortgages,and earn more and more debt. Marketing and investment cost too high make it worse than ever.
Rome was not built in a day,Gionee’s failed also.
Keeping following the beaten path of conventionality would eventually results in failure.
At the same time, the spare parts of Gionee phone become rare and rare ,please stock some if you are still doing Gionee phone repair!!!
(click here to contact me for Gionee Spare parts list )
Just because of the marketing changing everyday,Bizbee is keeping on moving
2009, Bizbee(ETtrends) founded
2013, Bizbee started to use Paypal
2015, Bizbee won 2015 annual Elite Merchant of Paypal
2016,Bizbee appeared in Paypal New Money video
2017,Bizbee eshop online
2018 Sep,Bizbee Double Clearance shipping channel with tax
2018 Sep. NCC ESR was researched to be the best high copy lcds
2018 Oct,Local payment available
........
If you do not want just a cheap supplier,but also a supplier really can help you leading your local market,
and can grow together.give me a reply ,let us talk about how we can help you extend your business in 2019
(a reply will help you get 1 pc NCC ESR LCD sample)
Bizbee do more beyond your Imagination in phone repair field
wish you have a nice 2019:)
Dona Ding
BIZBEE LIMITED