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Be part of the most influential digital marketing community in China.
 
Hello guys,
Two weeks remain – register now for full conference to enter the live prize draw and win a trip to ad:tech San Francisco this May
ad:tech China's full conference  agenda is ready for you! View here.
This week, let's take a look at the featured sessions on Mobile, Video Marketing and eCommerce that you can not afford to miss.
Featured Sessions
Mobile, Customers and Creativity
Tom Eslinger, Worldwide Director Digital & Social, Saatchi & Saatchi
April 16 | 9:15am-10:00am  Opening | Keynote
Tom is the author of Mobile Magic: the Saatchi & Saatchi Guide to Mobile Creative and Design and is an internationally recognized creator and expert on mobile and connecting with Customers. Tom’s session will take viewers through the principles in his book that act as a filter and inspiration for creating great IDEAS for mobile that connect with customers. Tom is a lively presenter, incorporating video case studies, personal experience and practical points for turning technology into compelling ideas that connect and sell.
 
Using Video To Create Demand
Anthony Ho, Marketing Director - Media, Mondelēz International & Edward Bell, Chief Executive Officer, FCB Greater China
April 17 | 11:05am – 11:35am | Track 2 - Video
In the fast-moving consumer goods category, creating demand and generating sales are marketers’ day-to-day tasks. How could video content play the role that carries both brand message and the impulsive motivation for purchasing? How does the big idea connect with the consumers emotionally and functionally? How does the creativity get the attention cross different media channels and different viewing environment? How to adapt the global theme that can work in the local markets?
In this presentation, Anthony Ho and Edward Bell will walk you through all the aspects, using the new Oreo Wonderfilled platform as one of the case studies.
The Pros & Cons of Tmall (or other eCommerce Platform Provider) vs Creating Your Own Platform
FLORIAN PIHS, Senior Planning Director Strategy, Innovation & Optimization, SapientNitro China
April 17 | 4:30pm – 4:50pm | Track 3 - E-commerce
Brands looking to break into China and set up their own eCommerce store are often torn between the easy and convenient solution of creating a Tmall store, or creating an eCommerce site from scratch. Tmall allows brands to tap on the already established online traffic (Tmall dominates the market with 50% of B2C commerce in China), while creating a website allows complete control over the brand message, control of data and consumer experience. We will discuss the solution for various brands, pros and cons for both.
Themed as “Marketing In An Always-On World”, the 2-day conference incorporates 54 sessions running in 3 tracks alongside with digital forum and exhibition ( FREE ), featuring presentations, panel discussions and a mobile O2O workshop on following marketing dimension: Mobile, Content, Data & Analytics, Programmatic Buy, Video and e-Commerce to help brand marketers, agency executives stay ahead of curve in the ever-changing digital landscape. 
REGISTER
VIEW AGENDA
For more information on sponsorship and exhibition opportunities,
please contact Paul Beckley at
d: +86-21 6159 0382  | m: +86 189 303 58241 | e: paulbeckley@dmgevents.com

Look forward to seeing you at ad:tech China 2015 !
 
ad:tech China team


 
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