Cyril Drouin | BysoftChina
Founder and CEO

Josh Gardner | Kung Fu Data
CEO
 
Cherry Tang | Madhouse Inc.
SVP, Sales and Marketing

Kestrel Lee | George P Johnson
Executive Creative Director

MODERATOR

Bill Belew PhD | professor of Social Media Marketing

Programme

13:00 – 13:30

Registration

13:30 – 14:15

Content marketing: Going beyond SEO is a must for digital marketing in China
Cyril Drouin, CEO, Bysoft China

14:15 – 14:30

Coffee & Refreshments

14:30 – 15:15

Using Data Effectively in Marketing
Josh Gardner, CEO, Kung Fu Data

15:15 – 16:00

How mobile changes the way brands connect with consumers
Cherry Tang, SVP, Sales and Marketing, Madhouse Inc.

16:00 – 16:30

Coffee & Refreshments

16:30 – 17:15

Transform retail and brand marketing with mobile and WeChat for better business results
Kestrel Lee, Executive Creative Director, George P Johnson Greater China

17:15 – 18:00

Panel Discussion, moderated by Bill Belew from Silicon Valley

Topaz Room, Floor 3, Westin Bund Hotel
No.88 Henan Central Road, Shanghai, China

Cyril Drouin, Founder and CEO, BysoftChina

With over 15 years of experience in the field of e-commerce and the Internet in China and Europe, Cyril worked with nearly 100 clients, including retailers, manufacturers, small businesses and start-ups.

He helps brands throughout the entire lifecycle of an e-commerce project, from consulting to implementation, digital marketing and monitoring performance.

Based on his knowledge of the Chinese market, digital marketing and technical expertise, Cyril has built an expertise in digital strategy and e-commerce in China as well as in the management of marketplaces and localization in China of leading e-commerce technologies.

He is a regular well-respected speaker & trainer at various digital and e-commerce conferences. He hosts high level training sessions on e-commerce in China several times a year in China and around the world. Cyril holds a Master degree in IT & mathematics and speaks fluent French and English and has a good working knowledge of Mandarin.

Josh Gardner, CEO, Kung Fu Data

Josh runs King Fu Data, an analytics and optimization firm with a unique lens into success in the Chinese market. He is a fluent Mandarin speaker and serial entrepreneur.

Josh has founded six businesses since graduating Phi Beta Kappa, Summa Cum Laude, with a degree in anthropology from Boston University in 1997.He is a 9-year member of the Entrepreneurs Organization (EO) and acting Membership and Integration Chair for the Shanghai chapter.

Josh is tenaciously objective in his approach to doing business in China and spends his days helping brands make the right decision.

Kestrel Lee, Executive Creative Director, George P Johnson Greater China

Kestrel Lee is the Executive Creative Director for George P Johnson, Greater China, focusing on digital, mobile and integrated marketing.

He has 15 years of experience in leading integrated, social media and digital campaigns in Asia, winning over 100 awards for global brands in China and Asia such as Mars, adidas, Martell VSOP, HP etc.

Besides advising L’Oreal Asia Pacific and Unilever on digital matters, he is also an invited correspondent with Thoughtful China, Shanghai Business Bureau and China AdSmack on ecommerce, omni-channel marketing and big data.

MODERATOR

Bill Belew, PhD, professor of Social Media Marketing

Bill regularly teaches international audiences: China, Japan, Philippines, Singapore, Indonesia, Thailand, India ... as well as his local network of 5,800+ Meetup members how to attract more legitimate visitors to  their web sites and get more sales for their products.

His forum devoted to Content Marketing has participants from throughout the world. Bill has been an invited speaker at Google HQ as part of their Talks @ Google Series.

His clients and students range from authors and local businesses to multi-national and multi-billion dollar corporations - Apple, Google, Facebook, BMW, Ford, Nestle.